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  • 10/10 – How happy are you with our product & service?
  • 10/10 – How likely is it that you would recommend our company to a friend or colleague?


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Hi David

1. It is a good idea to change the questions from time to time, and get insights into different aspects of your service.

Here's a recent article I wrote on how to choose questions:

2. Response rates is a good thing to look at from time to time. There's another article here with ideas on how to get more:

You can also get creative - one of our customers makes it fun and offers to buy a goat (in Africa, I think) for each piece of feedback received. They receive quite a lot:

I hope that gives you a few ideas.

Thanks for taking time to give us feedback.

Guy Letts

Guy Letts –