Track - Custom Variables

Custom variables let you track data about customers who complete your survey by adding data into the survey link you send them.

For example, if you create a custom variable called order number, you will be able to add ?order_number=xyz123 to the survey link, and we will save an order number of xyz123 with the survey completion.

In the example below, we add a Custom Variable which we call 'NewCustomer'.

1. Open up the survey to Edit it, and choose the 'Custom Variable' option from the list on the right.

2. Choose a name for your Custom Variable:

3. Include that in the survey URL by adding the variable name, with its value, ?NewCustomer=True to the end of the survey URL.

4. When the results come back, the data comes with it: